About Us

Deena Williams founder of Ageless Beauty Permanent Makeup located in Wasilla, Alaska and the Permanent Cosmetics Training Center in Boise, Idaho is a certified SofTap® trainer and advanced technician. She is trained in all methods of permanent makeup, however, she primarily utilizes and teaches the gentle SofTap® hand method and the Nouveau Contour Digital Machine. Through the Permanent Cosmetics Training Center, she conducts training courses throughout the United States.
Deena is a member of the Society of Permanent Cosmetic Professionals and a Beauty Control Senior Consultant. She acquired basic permanent cosmetic training from the Arizona Micropigmentation Group and received advanced SofTap® training through Everlasting Facial Art in Phoenix, Arizona. Deena earned her training credentials from SofTap® Permanent Cosmetics in Oakland, California. In addition, Deena has attended advanced workshops on scar revision/repair presented by Transitions Permanent Makeup Training Center of Carmel, New York.
Deena is passionate about her profession and in her own words, states, "I love this job!" In addition, she feels the greatest rewards of her chosen career include interacting on a personal basis with her clients and students and witnessing the tremendous change permanent cosmetics makes in their lives.
State-of-the-Art Training

Permanent makeup is one of the fastest growing personal enhancement services in America. The demand for technicians who are both qualified and ethical is ever increasing. Deena Williams is a certified instructor and offers permanent cosmetic training courses through the Permanent Cosmetics Training Center in Boise, Idaho. In addition, Deena travels to numerous cities throughout the United States offering both basic and advanced training classes. As a traveling instructor, Deena and the Permanent Cosmetic Training Center can bring state-of-the-art training to you! She offers both hand and machine method, you can choose one or both! Payments can be made via, credit card, cashiers check or cash. A $500 non-refundable deposit in the only thing required to hold your spot in class! This exclusively unique concept offers the convenience and savings of learning everything you need to know to become a successful cosmetic artist within driving distance of your home! By training in your own city, you avoid costly hotel and travel expenses. Furthermore, flexible class schedules are offered to accommodate employed students by including weekend days in the training schedule in order to minimize work loss.
Learn the SofTap® and Machine Method
As a certified SofTap® trainer, Deena teaches in the use of the innovative SofTap® hand method of permanent cosmetics. The SofTap® method utilizes a hand-held implement to manually apply permanent makeup. This unique system is considered extremely comfortable by clients and provides a very natural look. She also offers training in the digital machine method of permanent cosmetics so the new technician has a choice of both great methods!
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